Review of the Russian Market of MaltResearch by the Company “ID-Marketing”
The brewing industry is the main consumer of malt. Production of beer in Russia in 2015 amounted to 730.3 million decaliters, which is 4.7% lower than the level of 2014. In total, starting with 2012, the reduction reached 23.5%. At the same time, production of malt in 2015 decreased by 13.3% to 2012. In January–September 2016, the volume of malt production equaled 762.5 thousand tons, against 812 thousand tons in the similar period of the previous year.
The largest production facilities in malt production in Russia are located in regions of the Central Federal District, in particular in Tula, Yaroslavl and Belgorod regions, as well as in Saint Petersburg.
In 2015, production of malt in Tula region accounted for 15.8% of the total Russian volume. The volume of malt production in the region amounted to 167.5 thousand tons, having declined by 18.1% compared to 2014. In April 2016, production in the region was suspended by a major player of the segment, the company “Cargill”. Partly due to this factor, production of malt in the Central Federal District for the first 9 months of 2016 decreased by 27% – to 395.4 thousand tons against 543.8 thousand tons in January–September 2015. At the same time rapid growth rates in Saint Petersburg are worthy of mention. Malt production in Saint Petersburg in 2015 grew by 13%, and reached 157.2 thousand tons in January–September 2016, according to operative data, having increased from 78.2 thousand tons to 157.2 thousand tons.
Until recently, exports* of malt from Russia have been rather insignificant against figures of production and imports. In 2014, 7.5 thousand tons of the product were exported, with countries of the Customs Union not taken into account, whereas in 2015 the figure almost reached 76 thousand tons. If turnover with the Customs Union countries is included, in 2015 malt exports amounted to 97.3 thousand tons.
During the first 9 months of 2016, malt exports from the country reached 58.2 thousand tons (countries of the Customs Union not included), having remained at the level of the similar period of 2015. The leading directions of malt sales in the given period of 2016 were Taiwan and Vietnam. Supplies to Taiwan in January–September 2016 amounted to 24.7 thousand tons, having increased by 2.8 times to January–September 2015. Malt exports to Vietnam reached 11.4 thousand tons, with a 2,1-time increase compared to the similar period of 2015. Latvia was third in volumes of malt purchases from Russia – in January–September 2015 supplies to the country reached 22.7 thousand tons and declined to 6.1 thousand tons in the first 9 months of 2016.
In the first 9 months of 2016, the leading producer exporting their goods was “Baltiyskaya Solodovennaya Kompaniya (Baltic Malting Company)” LLC (Saint Petersburg) – the share of this market player equaled 30.2% of exports. The bulk of production by the company was supplied to Taiwan. The leading companies also include “Avangard-Agro-Kursk” LLC mainly selling malt in the same direction (72% of supplies among other countries), and “Solodovenny Zavod Soufflet Sankt-Peterburg (Saint Petersburg Soufflet Malt Factory)” CJSC, which was among the three leading manufacturing companies in January–September 2016 and became the main supplier of Russian malt to Vietnam.
It should be noted that in terms of holding company structure, “Avangard-Agro” plants are leading in malt exports in the given time period – their total share in the overall volume of exports amounted to 30.8%.
Malt exports to countries of the Customs Union equaled 9.29 thousand tons in January–September 2016 – among them 9 thousand tons fell on Kazakhstan.
Imports of malt into Russia, excluding the Customs Union, amounted to 66 thousand tons in 2015. Supplies from the Customs Union countries reached 53.1 thousand tons, 99% of supplies being malt from Belarus.
Countries of the Customs Union not taken into account, the leaders in malt supplies to Russia in 2015 were three European counties – Finland, Germany and Sweden, the shares of which amounted to 27.7, 19.7 and 14.8% respectively. Imports of malt into the country in 2015 declined by 23.3%, the Customs Union not included. In the first 9 months of 2016, malt imports decreased by 9% to the similar period of 2015, amounting to 45.8 thousand tons.
In the first 9 months of 2016, the leading manufacturer in malt imports into the country was the Finnish “Viking Malt Oy”. However, compared to January–September 2015, imports of malt by this producer decreased by 5.6%. Malt produced by “Michael Weyermann GmbH & Co.KG” (Germany) was second, imports by the company having increased by 2.8% to the similar period of the previous year. The top three producers also include “Sladovny Soufflet ÑR a.s.” (Czech Republic).
In January–September 2016, malt supplies to Russia from countries of the Customs Union amounted to 72.1 thousand tons (42.6 thousand tons were accounted for by Belarus, and 29.5 by Kazakhstan). The overall volume of imports reached 117.9 thousand tons.
On the whole, domestic production forms the basis of the Russian malt market. Countries of the Customs Union included, in the first 9 months of 2016 the share of imported malt in the visible market capacity equaled 14.5%.
Undoubtedly, the Russian market of malt directly depends on the development of the brewing industry. Under the tightened excise policy, restrictive measures regarding advertising and a number of other factors, production of beer in the country over the past 5 years has significantly decreased, which does not have the proper stimulating effect on the development of the industry.
* Foreign trade market analysis for code 1107* Malt, roasted and non-roasted.
Research Company “ID-Marketing”