Review of Jelly Candy ImportsResearch of the Information-Analytical Company “VVS”
Jelly candies, or gummy candies, first appeared in the US in the middle of the XIX century. It quickly gained popularity, as not only did it have a pleasant taste but it did not melt and was not sticky. Jelly candies became available to Russian consumers in the late XX century. Modern gummies vary greatly by shape and flavor, and therefore this type of confectionery is especially attractive, in particular for children. Among domestic manufacturers this type of sweets is produced by “Konditerskaya Fabrika (Confectionery Factory) “Udarnitsa” OJSC (Moscow), “Russkiy Konditer (Russian Confectioner)” LLC (Penza) and others.
Imports play an important role in the Russian jelly candy market. Every year Russia imports gummies from almost 40 countries of the world, and the overall volume of imports for the past 3 years amounted to over $ 84 million. However, during the period from 2014 to 2016 the dynamics of jelly candy imports were negative. In 2014, almost 15 thousand tons of gummy candies valued at $ 40.3 million were imported into the Russian Federation. However, in 2015 import volumes declined to 10.6 thousand tons of candy valued at $ 22.7 million. Imports dropped by 29 and 44% in volume and value terms respectively to the previous year. In 2016 the volume of gummy candy imports amounted to 9.8 thousand tons valued at $ 21.3 million total. Compared to the previous year, the volume of gummies imported decreased by 7%, and their total value dropped by 6%.
Among countries producing gummy candies that get imported into Russia, Hungary has been leading for the past 3 years. In 2014 the share of this country equaled 22.9%, and the volume of imports amounted to 3.4 thousand tons. In 2015, despite the decline in volumes to 2.7 thousand tons, Hungarian producers managed to increase their share in imports to 25.5%. In 2016 the volume of jelly candy imported into Russia was only 30 tons lower than the figure of 2014. Thanks to the growth in import volumes, the share of Hungary as a jelly candy producing country increased to 34.7%.
Turkey was second in terms of gummy imports in 2014–2015. However, over the past 3 years the volume of Turkish jelly candy imports plummeted by 6 times – from 3.3 thousand tons to only 512 tons. The share of Turkish producers declined from 22.5% in 2014 to 5.3% in 2016 (sixth in the rating of producing countries). In 2016, Spain was second with import volumes reaching 1.4 thousand tons (14.1%). Earlier, in 2014–2015, Spanish producers were third among the leaders with the imports share of approximately 12%.
In 2016 Germany moved from the fifth place it had previously to the third position in terms of gummy candy imports. Imports of German gummies amounted to 1.2 thousand tons against 1.6 thousand tons in 2014. However, the share of German producers still increased from 10.8% to 12.2% during the period.
The main countries producing jelly candies imported into Russia also include China and Czech Republic, which have been supplying over a thousand tons of the product to the Russian market annually during the past 3 years. The shares of these countries have been fluctuating between 10% and 12%.
The six countries leading in gummy candy imports account for around 90% of the overall volume.
The undisputed leader among gummy candy manufacturers participating in imports into Russia has long been the German company “Haribo Gmbh & Co. KG”, which has production facilities in several European countries. In 2014 its import volumes reached 5.7 thousand tons of gummy candy, or 38% of the total volume. In 2015 imports of “Haribo” gummies dropped to 4.2 thousand tons. However, against the overall decline in import volumes, this producer’s share slightly increased, reaching 39.2%. By the end of 2016 the company was in positive territory compared to the previous time period. Its gummy import volumes increased to 4.8 thousand tons, and the share grew to 48.4%.
“The Candy Plus Sweet Factory S.R.O”, a Czech company, has been second in the rating of jelly candy producers during the past 3 years – it has been supplying the Russian market with gummy candy under trademarks such as “Fru-Fru”, “Masha i Medved (Masha and the Bear)”, “Luntik” and others. The share of this company increased from 9.2% in 2014 to 12% in 2016.
Import volumes close to a thousand tons have also been demonstrated by the Turkish “Saadet Gida Paz San Ve Tic A.S.” in 2014–2015. Their brand most popular in the Russian market is “Marmeladnaya Raduga (Jelly Rainbow)”. However, this company’s import volumes decreased from 919 tons in 2014 to 81 tons in 2016. Its share in 2016 amounted to just 0.8%, against 6% in 2014 and 7% in 2015. As a result, “Saadet Gida Paz San Ve Tic” moved down from the third position to the sixteenth position in the rating. The third position in 2016 was held by the Spanish company “Fini Golosinas Espana S.L.U.” with import volumes of 346 tons (3.5%).
The bulk of gummy candy imports (over 90%) falls on three Russian regions: Moscow, Moscow region and Saint Petersburg; over 77% of the total volume purchased is supplied to Moscow. The main importers are “Haribo Konfety (Candies)” LLC, “Smart Impex” LLC, “Sweetline” LLC, “Konfitreyd” LLC and “International Trading Limited” LLC.
In the near future imports of gummy candies will keep declining at a slow rate. This will primarily be caused by small players leaving the import market and Russian manufacturers becoming more active.
Head of Analytical Department