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№6/2018


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DRINKS
Review of the Russian Beer Market
Research by the Company “Laboratoriya Trendov”
TEA & COFFEE
Review of the Russian Coffee Market
Research by the Company “Step by Step”
Review of the Russian Tea Market
Research by the Company “Step by Step”
CONFECTIONERY
Review of the Russian Confectionery Market
Research by the Confectionery Market Research Center (CMRC)
MEAT
Review of the Russian Market for Sausages
Research by the Company “NeoAnalytics”
Review of the Russian Meat Market
Research by “Credinform” Information Agency
DAIRY PRODUCTS
Review of the Russian Market for Drinkable Dairy Products
Research by the Company “Euromonitor International”
FAST FOOD
Review of the Russian Market for Nuts and Dried Fruit
Research by the Company “IndexBox”
INGREDIENTS
Review of the Russian Malt Market
Research by the Company “ID Marketing”
FRUIT & VEGETABlES
Specifics of Branding in the Russian Vegetable Market
Research by the Branding Company “Labelmen”
TRADE SHOWS
27th International “WorldFood Moscow” Exhibition
23rd International Exhibition “Agroprodmash-2018”
FOODSERVICE
Review of the Russian Market for Coffee Shops and Dessert Cafés
Research by the Company “RBC Market Research”


Review of the Russian Coffee Market

Research by the Company “Step by Step”
Russia’s statistical data on coffee production include 2 categories of coffee,
• namely, decaffeinated coffee and roasted coffee;
• and extracts, essences and concentrates (instant coffee) in solid forms such as powder, granules, flakes, or pellets.
The first category includes coffee beans and ground coffee, whereas instant coffee belongs to the second category.
Let us examine output indicators for decaffeinated coffee and roasted coffee during the past few years.
Since 2012, coffee production in the Russian Federation has been increasingly demonstrating positive dynamics. A decline in output was only recorded in 2014; however, it was insignificant. In 2017, coffee production volume equaled 42,471 tonnes, having increased by 8% against the previous year.
Production in the category of instant coffee also has positive dynamics. In 2013–2015, output indicators were stable, demonstrating slight growth. In 2016, there was a significant increase in production volumes; in 2017, growth persisted and output volume reached 87,741 tonnes.
In addition to coffee produced in Russia, the market volume includes imported products sold within the country. Exports are to be considered as well: that is, coffee produced in the Russian Federation but supplied abroad should be excluded.
In 2017, the size of the Russian coffee market amounted to 304,482 tonnes. Growth rates during the recent years have been at 5–7%. If these rates are maintained in the future, market volume may reach 331,885 tonnes in 2018.
Now, let us have a closer look at retail prices for natural coffee beans and ground coffee as well as natural instant coffee.
In 2017, the price per kilogram of natural coffee beans and ground coffee equaled 1,011.22 rubles. It was declining during the year and amounted to 1,004.64 rubles by the end of it. After New Year’s, the price rapidly fell to 990.91 rubles per kilogram, after which slight growth was recorded. In July 2018, the price equaled 988.83 rubles.
The price for natural instant coffee reached 2,343.5 rubles in 2017. During the year it was fluctuating, peaking in September, when a kilogram of coffee within the category was being sold at 2,392.82 rubles. As coffee is an export good, said price increase may be connected with the change in currency exchange rates. In 2018, prices also demonstrated growth, reaching 2,391.33 rubles per kilogram of natural instant coffee in July.
The price difference between the two categories is quite apparent. Instant coffee is two times more expensive, which may be due to the following factors:
• compared with instant coffee, natural coffee beans and ground coffee undergo less additional processing;
• instant coffee is often sold in cans or glass jars, and the higher cost of the package increases the product’s price as a result;
• natural ground coffee and coffee beans are often sold in larger packages (0.5 or 1 kilogram) than instant coffee (250 grams).
Imports of goods in the “non-roasted coffee containing caffeine” category into Russia in the period from 2015 to 2017 amounted to $ 1.17 billion and 448 thousand tonnes. Vietnam was the leader in the structure of imports, with the share of 31%, whereas Brazil was second and accounted for 24%*.
Imports of goods in the “non-roasted decaffeinated coffee” group during the aforementioned time period reached 108 tonnes, valued at $ 495 thousand. The main importers of these products include Guatemala and Columbia, which accounted for 45 and 27% of supplies respectively.
Total imports of roasted coffee with caffeine in 2015–2017 equaled 62.4 thousand tonnes, valued at $ 474 million. Italy ranked first in the structure of imports, occupying the share of 43%, whereas Germany was second and accounted for 17% of imports.
During the time period examined, the Russian Federation received 416 tonnes of roasted decaffeinated coffee, valued at $ 6.8 million. In this category, Switzerland was the leader (62%), followed by Italy with the share of 29%.
Exports of products in the category of “non-roasted coffee containing caffeine” from Russia in 2015–2017 amounted to $ 3.6 million, the volume reaching 902 thousand tonnes. The leader in the structure of exports within the product category was Belarus (39%), and Germany was second (20%)**.
Exports of non-roasted decaffeinated coffee during the time period reached 17.3 tonnes, or $ 76.6 thousand. The leading purchaser of Russian non-roasted decaffeinated coffee was Belarus with the share of 77%, whereas Kazakhstan was the second largest purchaser and accounted for 16%.
Exports of “roasted coffee containing caffeine” in 2015–2017 amounted to 15.6 thousand tonnes, valued at $ 85.5 million. Belarus was the leader in this category as well, accounting for the share of 50% in exports. Ukraine was second with the share of 21%.
During the time period analyzed, the Russian Federation exported 341 tonnes of goods in the category of “roasted decaffeinated coffee”, valued at $ 656 thousand. In the structure of exports within the category, Turkmenistan was the leader (76%), followed by Kazakhstan (11%).

* Hereinafter, the countries mentioned lead in terms of total imports in 2015–2017.

** Hereinafter, the countries mentioned lead in terms of total exports in 2015–2017.

Anastasia Godovalnikova,
Public Relations Specialist
“Step by Step” Group

Яндекс.Метрика